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Spring 2020. The Return of the Weekend Warrior

Spring 2020. The Return of the Weekend Warrior 1988 and the rafting season was pumping. Well, pumping (busy) that is, for that time and place. Set out below is what a typical week looked like for a rafting and adventure lodge business in those times: Monday – housekeeping, cleaning up after the [...]

Where People Work, Mistakes are Made

Where People Work, Mistakes are Made A recent couple of cases of Covid-19 in New Zealand, following almost a month of no new cases, just goes to show how vulnerable any country is to further outbreaks of the virus. As you would expect there are plenty of recriminations going round about how this happened. [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North [...]

The Great Unravelling

The Great Unravelling To be fair, I am not the first to use the term, “The Great Unravelling”. However, this is the best term to describe what I see happening both in New Zealand and around the world. Most people would not have thought that what we are presently witnessing would even be possible [...]

Some Ideas Around Holidaying at Home

Some Ideas Around Holidaying at Home Over the years there have been several media campaigns in New Zealand aiming to get New Zealanders to explore their own country before heading off on holiday overseas. The best-remembered of these had the slogan, "Don't leave town until you've seen the country." Even more valid now than [...]

What Do You Value?

What Do You Value? Do you feel like giving us some help? We would really appreciate it if you could. As a society, we are even now being prepared for what happens after we come out of lockdown, following the COVID-19 pandemic. Words and statements such as “unprecedented”, “massive economic impact”, “could be like [...]

New Zealand Tourism – A New Path Required

New Zealand Tourism – A New Path Required What will the New Zealand Tourism Industry look like come Spring 2020? Following the COVID-19 epidemic that is presently shutting down country after country, there has been no shortage of pundits and media commentators forecasting doom for the industry. Many of these commentators may be right [...]

Winter, and the Flow of Months at River Valley

Winter, and the Flow of Months at River Valley April is the month towards the end of our busy season, where we first really notice the flow of customers slowing down. Going into May, the weather starts turning bringing with it cooler temperatures and often more rain, (not this year though, where May was [...]

Connection Is Real

Connection is Real Chickens, Horses, Cows, Guinea fowl, Sheep, vegetable gardens and finally people. Does that make River Valley a farm as well a tourist operator? Many would say, especially in our part of the world where most land holdings are hundreds or even thousands of hectares, that the relatively small area of land, [...]

The Elephant in the Sky

The Elephant In The Sky Tourism Industry experts love trotting out forecasts. Forecasts of visitor arrivals. Forecasts of how much they are going to spend. Forecasts of the, always positive, impacts all these people will have on New Zealand. More employment. Economic growth in the regions and so on. And yet the elephant in [...]