Spring 2020. The Return of the Weekend Warrior

By Brian | June 29, 2020

Spring 2020. The Return of the Weekend Warrior 1988 and the rafting season was pumping. Well, pumping (busy) that is, for that time and place. Set out below is what a typical week looked like for a rafting and adventure lodge business in those times: Monday – housekeeping, cleaning up after the weekend Tuesday – [...]

Where People Work, Mistakes are Made

By Brian | June 20, 2020

Where People Work, Mistakes are Made A recent couple of cases of Covid-19 in New Zealand, following almost a month of no new cases, just goes to show how vulnerable any country is to further outbreaks of the virus. As you would expect there are plenty of recriminations going round about how this happened. When [...]

A Return to Localism? Beyond the Local Farmers Market

By Brian | June 15, 2020

A Return to Localism? Beyond the Local Farmers Market I, for one, welcome the current emphasis, due to the close of international borders, on shopping and travelling locally. I have long been interested in strong communities and having economic benefit them rather than ending in the hands of corporates or heading offshore. But how far [...]

The Folly of Back to Normal

By Brian | June 5, 2020

The Folly of Back to Normal Turn on the TV, listen to the radio, or read somewhat anything from some mainstream commentator regarding the COVID-19 pandemic, and the talk will invariably come to “getting back to normal”. And secretly, or not so secretly that is what most of us desire. We want our lives to [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

By Brian | May 29, 2020

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]

What Constitutes Value

By Brian | May 21, 2020

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]

Your Thoughts on What River Valley Provides – Survey Results

By Brian | May 14, 2020

Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, but [...]

The Great Unravelling

By Brian | May 7, 2020

The Great Unravelling To be fair, I am not the first to use the term, “The Great Unravelling”. However, this is the best term to describe what I see happening both in New Zealand and around the world. Most people would not have thought that what we are presently witnessing would even be possible in [...]

Some Ideas Around Holidaying at Home

By Brian | April 28, 2020

Some Ideas Around Holidaying at Home Over the years there have been several media campaigns in New Zealand aiming to get New Zealanders to explore their own country before heading off on holiday overseas. The best-remembered of these had the slogan, "Don't leave town until you've seen the country." Even more valid now than it [...]

What Do You Value?

By Brian | April 22, 2020

What Do You Value? Do you feel like giving us some help? We would really appreciate it if you could. As a society, we are even now being prepared for what happens after we come out of lockdown, following the COVID-19 pandemic. Words and statements such as “unprecedented”, “massive economic impact”, “could be like the [...]

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