Running an Adventure Business

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Early Spring Musings

Early Spring Musings While not officially Spring yet, today, Spring is here. Early daffodils are adding a splash of colour to the green of pastures. The grass is growing, but surprisingly wanting some rain. Who would have thought we would ever say that at the end of a Taihape winter? There [...]

More Than Navel Gazing

More than Navel Gazing 80% - 90% of our customers at River Valley, before Covid-19 were from overseas. That is a significant statistic when you are planning on how to survive with the current closure of borders. Added to this is the question of no one knowing when they are likely to reopen. In [...]

Spring 2020. The Return of the Weekend Warrior

Spring 2020. The Return of the Weekend Warrior 1988 and the rafting season was pumping. Well, pumping (busy) that is, for that time and place. Set out below is what a typical week looked like for a rafting and adventure lodge business in those times: Monday – housekeeping, cleaning up after the [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North [...]

What Constitutes Value

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our [...]

Your Thoughts on What River Valley Provides – Survey Results

Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, [...]

What Do You Value?

What Do You Value? Do you feel like giving us some help? We would really appreciate it if you could. As a society, we are even now being prepared for what happens after we come out of lockdown, following the COVID-19 pandemic. Words and statements such as “unprecedented”, “massive economic impact”, “could be like [...]

New Zealand Tourism – A New Path Required

New Zealand Tourism – A New Path Required What will the New Zealand Tourism Industry look like come Spring 2020? Following the COVID-19 epidemic that is presently shutting down country after country, there has been no shortage of pundits and media commentators forecasting doom for the industry. Many of these commentators may be right [...]

Will Everything Return to Normal, Post Covid-19?

Will Everything Return to Normal, Post Covid-19? As I write this, New Zealand is entering its 4th day of a nationwide lockdown. This lockdown is part of the effort to control the spread of Covid-19, the Corona Virus. If unchecked, the virus can kill thousands of people in New Zealand, and millions worldwide. While [...]

River Valley and Covid-19

River Valley and Covid-19 Whatever I write in this post I know will be out of date quickly, possible even before we manage to get it on our website or social media. In saying that, I thought I would lay out what we are presently doing, or not doing. What is our – River [...]