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Early Spring Musings

Early Spring Musings While not officially Spring yet, today, Spring is here. Early daffodils are adding a splash of colour to the green of pastures. The grass is growing, but surprisingly wanting some rain. Who would have thought we would ever say that at the end of a Taihape winter? There [...]

More Than Navel Gazing

More than Navel Gazing 80% - 90% of our customers at River Valley, before Covid-19 were from overseas. That is a significant statistic when you are planning on how to survive with the current closure of borders. Added to this is the question of no one knowing when they are likely to reopen. In [...]

Spring 2020. The Return of the Weekend Warrior

Spring 2020. The Return of the Weekend Warrior 1988 and the rafting season was pumping. Well, pumping (busy) that is, for that time and place. Set out below is what a typical week looked like for a rafting and adventure lodge business in those times: Monday – housekeeping, cleaning up after the [...]

Where People Work, Mistakes are Made

Where People Work, Mistakes are Made A recent couple of cases of Covid-19 in New Zealand, following almost a month of no new cases, just goes to show how vulnerable any country is to further outbreaks of the virus. As you would expect there are plenty of recriminations going round about how this happened. [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North [...]

What Constitutes Value

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our [...]

The Great Unravelling

The Great Unravelling To be fair, I am not the first to use the term, “The Great Unravelling”. However, this is the best term to describe what I see happening both in New Zealand and around the world. Most people would not have thought that what we are presently witnessing would even be possible [...]

Some Ideas Around Holidaying at Home

Some Ideas Around Holidaying at Home Over the years there have been several media campaigns in New Zealand aiming to get New Zealanders to explore their own country before heading off on holiday overseas. The best-remembered of these had the slogan, "Don't leave town until you've seen the country." Even more valid now than [...]

What Do You Value?

What Do You Value? Do you feel like giving us some help? We would really appreciate it if you could. As a society, we are even now being prepared for what happens after we come out of lockdown, following the COVID-19 pandemic. Words and statements such as “unprecedented”, “massive economic impact”, “could be like [...]

New Zealand Tourism – A New Path Required

New Zealand Tourism – A New Path Required What will the New Zealand Tourism Industry look like come Spring 2020? Following the COVID-19 epidemic that is presently shutting down country after country, there has been no shortage of pundits and media commentators forecasting doom for the industry. Many of these commentators may be right [...]