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Find Me a River, The Ultimate Family Holiday

Find Me a River, The Ultimate Family Holiday This summer, picture you and the family on a river. Multi-day river trips have long been a favourite family vacation at many destinations overseas. These types of trips vary from just a couple of nights out, to epic adventures that can last 20 [...]

More Than Navel Gazing

More than Navel Gazing 80% - 90% of our customers at River Valley, before Covid-19 were from overseas. That is a significant statistic when you are planning on how to survive with the current closure of borders. Added to this is the question of no one knowing when they are likely to reopen. In [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North [...]

What Constitutes Value

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our [...]

Some Ideas Around Holidaying at Home

Some Ideas Around Holidaying at Home Over the years there have been several media campaigns in New Zealand aiming to get New Zealanders to explore their own country before heading off on holiday overseas. The best-remembered of these had the slogan, "Don't leave town until you've seen the country." Even more valid now than [...]

What Do You Value?

What Do You Value? Do you feel like giving us some help? We would really appreciate it if you could. As a society, we are even now being prepared for what happens after we come out of lockdown, following the COVID-19 pandemic. Words and statements such as “unprecedented”, “massive economic impact”, “could be like [...]

New Zealand Tourism – A New Path Required

New Zealand Tourism – A New Path Required What will the New Zealand Tourism Industry look like come Spring 2020? Following the COVID-19 epidemic that is presently shutting down country after country, there has been no shortage of pundits and media commentators forecasting doom for the industry. Many of these commentators may be right [...]

River Valley and Covid-19

River Valley and Covid-19 Whatever I write in this post I know will be out of date quickly, possible even before we manage to get it on our website or social media. In saying that, I thought I would lay out what we are presently doing, or not doing. What is our – River [...]

Ethically Bankrupt Organisations

Ethically Bankrupt Organisations I recently read a post on Facebook from Riverford, a large organic vegetable and fruit supplier and grower in the UK. I follow Riverford, and while being in New Zealand, I cannot buy their produce, I admire many of the initiatives they are taking, both environmentally and socially. This particular post [...]

It Has Been an Epic Week

It Has Been An Epic Week What a difference a few days can make. Early last week I was wearing long trousers, a fleece pullover and a woollen t-shirt. Temperatures – degrees Celsius - were in the mid-teens at best. With day after day of cool temperatures, showers or rain, local farmers were battling [...]