A Return to Localism? Beyond the Local Farmers Market

By Brian | June 15, 2020

A Return to Localism? Beyond the Local Farmers Market I, for one, welcome the current emphasis, due to the close of international borders, on shopping and travelling locally. I have long been interested in strong communities and having economic benefit them rather than ending in the hands of corporates or heading offshore. But how far [...]

The Folly of Back to Normal

By Brian | June 5, 2020

The Folly of Back to Normal Turn on the TV, listen to the radio, or read somewhat anything from some mainstream commentator regarding the COVID-19 pandemic, and the talk will invariably come to “getting back to normal”. And secretly, or not so secretly that is what most of us desire. We want our lives to [...]

Transforming a Tourism Business Post COVID-19. What Needs to Change?

By Brian | May 29, 2020

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]

What Constitutes Value

By Brian | May 21, 2020

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]

Your Thoughts on What River Valley Provides – Survey Results

By Brian | May 14, 2020

Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, but [...]

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