Transforming a Tourism Business Post COVID-19. What Needs to Change?

By Brian | May 29, 2020

Transforming a Tourism Business Post COVID-19. What Needs to Change? River Valley, our adventure company and Lodge, has a long history. It all started way back in the early 1980s at the back of the family farm. The farm boundaries the Rangitikei River, 32kms east of the central North Island town of Taihape. One particularly [...]

What Constitutes Value

By Brian | May 21, 2020

What Constitutes Value? Something I was concerned about when we set up the recent survey we sent out was, how do people perceive value? What concerned me was, would respondents understand that value was not necessarily price, though it could be. As the point of the survey was to find out just what our customers [...]

Your Thoughts on What River Valley Provides – Survey Results

By Brian | May 14, 2020

Your Thoughts on What River Valley Provides – Survey Results Firstly, I would like to thank everyone, several hundred; in fact, who contributed to the recent survey we put up. The purpose of the survey was to help us understand better what you, our guests and customers, really valued about a River Valley experience, but [...]

The Great Unravelling

By Brian | May 7, 2020

The Great Unravelling To be fair, I am not the first to use the term, “The Great Unravelling”. However, this is the best term to describe what I see happening both in New Zealand and around the world. Most people would not have thought that what we are presently witnessing would even be possible in [...]

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